Regimental Association uses AssociCom to Ease Workload and Attract More Members


Mike Austdal keeps busy. Very busy. Despite being retired in the rank of Lieutenant-Colonel after 30 years in the Canadian Armed Forces, Mike is engaged full time as a Senior Military Analyst providing live simulation services to the Canadian Army. As if that were not enough, Mike also serves as the National Secretary for the Princess Patricia’s Canadian Light Infantry Association. He’s passionate about the PPCLI.

The Problem:

The PPCLI association wanted to reach out and increase its membership. However, Mike and the other volunteers were already overburdened acting as the central conduits through whom information flowed. More members would exacerbate the problem. But even if the PPCLI association was able to handle the extra work of an increased membership, it was difficult to attract new members, especially those who were younger or physically remote. Mike articulated the problem well: “We needed to ease the burden on myself and our other volunteers, but still wanted to attract more members - especially those who are younger and those living far away from a major PPCLI center”.

The Solution:

Mike adopted AssociCom and was able to kill two birds with one stone. Now, no matter where a member resides, he or she is just one click away from a community of PPCLI members - young and not-so-young. In addition, members can share their own materials and step up to manage the branch they are involved with. As Mike said “Ownership of the various branches (implemented as AssociCom groups) by different members can really ease the burden on the volunteers”.


That’s what AssociCom is about. Communities of practice and private networking with an emphasis on community engagement and informal learning. AssociCom was built by pioneers in the area of online social learning, and we are huge believers in the power of the community. It makes us proud when we hear Mike say “AssociCom could do a lot and was very cost effective”.

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Murray Goldberg – AssociCom (murray at


About AssociCom: AssociCom ( is a private member networking tool built specifically for associations. It is focused on discovery of information and members, and has a sophisticated feature set facilitating in-house configuration, branding and customization, connectivity to your existing systems such as general website and member database, and professionally-oriented networking features such as member library, groups, reputation system, polling, question areas and much more. AssociCom is very affordable, can be set up immediately, and requires no upfront fees or long term commitments. You can create a trial site right now – there is no cost or obligation (

About Murray Goldberg: Murray Goldberg was a tenured faculty member in the department of Computer Science for over 10 years. He is a pioneer in the field of eLearning and social systems. His first company, WebCT, was the world’s most widely used learning management system – serving 14 million students in 80 countries at 4,000 universities and colleges. Since then Murray has gone on to create other social learning systems including Silicon Chalk, Brainify, and now AssociCom. Murray is a board member, advisor and consultant to the eLearning and social industry, has given over 200 keynote lectures and invited presentations and has been honoured with an honorary Ph.D. from the Southern Cross University, the 2004 $100,000 National Manning Innovation Award, the National CANARIE IWAY Award, the New Media Hyperion Award – and others – all for his work on eLearning and social systems.

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